For Summer 2025, White Claw launched the Wavemaker Hotline, a campaign designed to spark curiosity and deepen consumer engagement through a playful scratch card mechanic. Our team was tasked with creating the artwork and packaging for the rollout, ensuring it felt premium, surprising, and shareable, especially for influencers who would help generate buzz.

Instead of leaning on White Claw’s familiar, colorful branding, we were tasked with taking the artwork in a bold new direction with a monochromatic black design. This unexpected visual identity created intrigue while still feeling distinctly White Claw. Deliverables included custom scratch cards, branded housings for influencer mailers, and additional info cards to accompany secondary White Claw orders, extending the experience beyond the initial drop.