Our studio was approached by our friends at Hunter Media Group to develop a bold, energetic visual campaign for O’Donnells Crisps and Squaredish, celebrating the launch of O’Donnells’ new Hot Honey Fusion flavour through a limited-edition Detroit-style pizza special served at Squaredish in St Stephen’s Green. The brief called for a vibrant, attention-grabbing identity that captured the heat and sweetness of the new flavour while tying seamlessly into both the established branding of O’Donnells and Squaredish

We built the campaign around a distinctive ticket-style visual motif, paired with punchy typography and a rich red palette lifted directly from the product packaging. Torn paper textures, taped elements, and bold food photography were layered throughout the artwork to create a collage effect while also putting both the crisps and the pizza front and centre.

The launch collateral spanned both digital and physical touchpoints, including menus, strut cards, vouchers, welcome and door signage, a large-format window graphic, a digital e-vite, and social assets. Each piece carried the same cohesive visual language, ensuring the campaign felt immersive from the moment guests approached the storefront to the moment they enjoyed the special slice. The result was a visually striking, high-impact campaign that amplified the excitement around the Hot Honey Fusion flavour and delivered a memorable launch experience for fans of both brands.